What's in a name?
As a business, you need people to be able to find your social accounts quickly and easily, so make sure your display name and picture sets you apart from rivals – if your pub or bar has a common name, try adding the location in as well, for example TheWhiteSwan_Bristol. While you will have people who are already in your outlet looking to follow you on social, think about new customers or tourists who will be using social media to select where they are going to go for food or drink – making your location known on Facebook, Twitter and Instagram is key.