Ask the audience
Understanding your audience and how they like to be sold to is half the battle. Of course, you’ll be the expert in your customer base, with a good understanding of what your customers want, but how exactly do you put that information to good use? To really dig down into what your customers are looking for, you’ll need to understand the channels they use to find information and inform their purchases and then ensure that your offering is visible across them all.
Understanding how your customers think is no easy task, however creating customer profiles can make the entire process a lot smoother. Profiles can be used to quickly outline who your customers are, what they are looking for and how they like to be reached. Are they students wanting great value for money, working parents focused on convenience or busy commuters looking for a quick drink on the go?