
Step 3: Optimising your Google My Business Profile
Now you've got your outlet appearing on Google, now let's get you above your competition:
Is your information accurate?
Google will always favour the most relevant search results, and profiles that contain accurate and complete data are far easier to match with the right searches. With this in mind, it’s crucial to add a physical address, phone number, business category, and attributes and keep this information maintained and updated to reflect and changes within your company.
Is your location verified?
With one of the most important local search ranking signals being the location of the user compared to the verified address of the Google My Business profile, ensuring your profile’s location is verified by Google is key to increasing the likelihood of your profile appearing in relevant searches.
Are your opening times up to date?
Increase footfall to your outlet by letting customers know you’re open for business. By entering the hours your business is opening and keeping special hours for holidays up to date, you can keep customers in the loop with your opening times, even over busy holiday seasons. This is especially relevant since lockdown as many venues are running special or reduced hours.
Are you managing your reviews?
Increase footfall to your outlet by letting customers know you’re open for business. By entering the hours your business is opening and keeping special hours for holidays up to date, you can keep customers in the loop with your opening times, even over busy holiday seasons.
Are you putting your best foot forward?
Let your customers know that you’re the perfect business for what they’re searching for by adding accurate and attractive images of what your business has to offer. Using images can give customers a real feel for your business, capture their attention and push them towards a decision.