Menus: a guide for curious consumers rather than a list
Whether it is single use or sanitised, available via a QR code or an app, a drinks menu in the on-trade can be so much more than a simple inventory of what’s on offer.
With table service now a legal necessity for operators, the time-honoured practice of perusing what is offered on back-bar shelves and fridges is a non-starter and therein lies an opening to increase the usefulness of a drinks menu from a list to a guide which can help adventurous consumers make the perfect choice when they are out of home and improve their overall experience in your outlet.
Consider which beers, wines, spirits and cocktails you would like to push over the coming weeks in your venue, and what you believe will prove popular, and give them an additional focus on your menu.
This can be done by listing short, sharp and interesting flavour notes and descriptors on a drink that will appeal to your guests. Be it an IPA which is ‘juicy with plenty of citrus’, a Malbec with ‘notes of black cherry, chocolate and plum’ or perhaps listing some of the more dominant and bizarre botanicals in some of your gins. All the information is available online and this can help elevate interest in the drink as well as lead to greater enjoyment and appreciation of the drinks on your menu.