COVID-19 has changed the way consumers interact with operators, with mobile ordering now a must-have service for many businesses, particular those operating in leisure, travel, cafés, coffee shops and quick service restaurants. More outlets in fast casual dining settings are now partnering with mobile order and payment solution providers to not only stay connected with their customers in a safe, secure and efficient manner, but to optimise their service as well as operations.
Choosing the right tech provider to partner with can be a minefield for businesses. To give you a helping hand, here are some things to consider, depending on which sector you operate in.
Cafés & coffee shops
Mobile ordering is critical to cafés and coffee shops. Of course you want your customers to have the same, if not better experience ordering through mobile as they would face-to-face. In order for this to happen, you need modifiers and options. For customers ordering hot drinks, for example, you will need to set up a modifier for milk options such as skimmed, soya or oat. The same goes for soft drink options – whether you sell a range of bottled waters, juices or even iced drinks. Whatever the offering, make sure customers are given as much choice as they would if they were ordering directly to a person.
Quick service restaurants
Upselling is a benefit to implementing a mobile order and pay service. By showcasing sides and specials, you can highlight higher margin items. Mobile ordering is the perfect solution for add-on spending. If you offer pizza on your menu, for example, make sure as many toppings are available to choose from. The same goes for burgers. Customers love the personalised experience of building their own dish, adding various extras to their meal. Don’t forget to make things like allergen, nutritional and dietary information easily accessible and visible too.
Takeaway & delivery
As a result of the pandemic, many outlets have adopted takeaway and delivery services as well as integrating click and collect to their offer. The biggest advantages of offering click and collect is that it can not only potentially improve footfall, but can also expose you to new customers. While customers are collecting their food, why not get your team to showcase their great service and the great products on offer. Get them engaged and just remember, whether you offer delivery or takeaway, or both, make sure you are convenience and efficient with your offer and service.
Leisure & travel
Speed of service is a key driver within the leisure & travel industry, so make sure your system is built around your business. Ensure your menu can be automatically synced and that orders go straight through to the till. Whatever service you choose, make sure it is sleek, professional and in keeping with your brand. The system must enhance the brand position or product, rather than compromising it.
Whichever industry you trade in, here are five key areas to think about when implementing order & pay into your operations.