The power of the review
For those operating in hotels, pubs or restaurants in particular, take some time to browse through your reviews. Whether they are professionally written or left online by your customers, the vast majority are likely to relate to your team and their performance. Reviews generally consider the following:
- Was the service fast and friendly?
- Were the staff knowledgeable about your products and menu?
- Did staff display exceptional skills and create amazing food and drink?
If your customers rate your service, product and value, then chances are you will be reading some glowing reviews about your outlet, as well as enjoying repeat customers and a healthy rise in profits.
On the other hand, if guests haven’t had the best experience and are complaining about wait times, poorly served/made drinks, under-cooked food or unfriendly staff, your reviews could impact your reputation as well as your bottom line.
Unfortunately, customers are more likely to leave a review when they’ve had a bad experience, so don’t let that happen and encourage them to leave reviews after their visit. You could even offer those that leave a review the chance to win a voucher to return.