Soft drinks in delivery
A higher proportion (+4ppts) of orders include a combination of food and drink which offers an opportunity to increase drinks sales as data suggests that consumers frequently add drinks to their baskets to reach the minimum spend level needed for free delivery. This increase reinforces the importance of including an action at the end of an order to encourage users to complete their meal with a drink and create easy to purchase bundle deals.
Within the wider foodservice and licensed market, foodservice is roughly a 50% split of deliveries with and without drinks, with 29% of occasions containing a soft drink. Quick Service Restaurants (QSR) hold the largest identified opportunity for soft drinks delivery, with 54% of delivered occasions containing drinks – 37% of which are soft drinks which demonstrates consumer demand for simple delivery formats which can be replicated wider.