Setting your fridge for success
The layout of your fridge can make a big difference to sales, the fridge must laid out logically so it's easy for guests to find the categories they want, but exciting enough to entice them to trade up to high margin products lines.
- As most fridges are under the back counter, the top and middle shelves are the most important, this is where niche, premium, feel good and new products should be sited. The bottom shelf should be used for your core essentials, kids and teens lines and mixing must haves.
- Make sure the adjacency between drinks categories are logical. So packaged lagers and ciders should be sited together. Whilst soft drinks and wines, where possible, should be their own separate fridge.
- Vertical stack or horizontally block similar category products for maximum impact. With soft drinks and beer, ensure there are at least two facings of each product to create impact and stand out.
- Give extra space to high margin products or focus drinks, after all these are where the money is.
Tip: To maximise your fridge space, Mixers can be stored as an ambient product, as adding ice in the finished drink will create the perfect serve.