Soft Drinks are a traffic driver
More than half of all adults buy a soft drink at least once a week in a convenience store.
Soft Drinks appeal to different age groups with a range of subcategories, brands and formats to suit all tastes and purchasing occasions.
More than half of all adults buy a soft drink at least once a week in a convenience store.
People buy soft drinks at different times and for different reasons. Consumed on average 3 times a day.
71% of the adult population buy On-The-Go drinks on a regular basis. Soft Drinks are enjoyed by everyone: 99% penetration