The Importance Of Soft Drinks

Discover why Soft Drinks are big business

Soft Drinks Are Loved By Consumers

Soft Drinks appeal to different age groups with a range of subcategories, brands and formats to suit all tastes and purchasing occasions.

Soft Drinks are a traffic driver

More than half of all adults buy a soft drink at least once a week in a convenience store.

Soft Drinks are an all day business

People buy soft drinks at different times and for different reasons. Consumed on average 3 times a day.

Soft Drinks are a regular purchase

71% of the adult population buy On-The-Go drinks on a regular basis.  Soft Drinks are enjoyed by everyone: 99% penetration