Outlet re-open and recovery

Our 3 part series shows how operators can ramp up profits before June 21st

The reopening of the hospitality industry has been welcomed with open arms by the UK public as we increasingly see people turn to food and drink to lift their spirits. CGA data shows that like-for-like sales at pubs, bars, and restaurants that were trading in the seven days from 12th April were 45% higher than in the week from 4th July 2020[1], which is a really encouraging start to re-opening.

In addition, research from twc shows that 34% of people suggest they will go back to hospitality outlets once they have received their two inoculations, and almost a quarter (24%) suggest they will return regardless of whether they have had the vaccines or not[2]. In this article, we look at how you can get operationally ready for opening indoors from 17th May and how Britvic can support you.

[1] https://cgastrategy.com/sun-shines-on-hospitalitys-outside-sales-but-recovery-has-a-long-way-to-go/

[2] twc trends report, Consumers: current attitudes and future plans and the impact on the wholesale route to market. February 2021

Part one: Getting operationally ready

From maximising your outdoor space to customer communication, we have a few things that you can do prior to your re-open to ensure you really are ready to welcome customers back in to your outlet when you re-open.

 

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Part two: Making your guests feel safe and welcome

Safety is paramount to a successful re-opening. By following a few basic steps, you can ensure your customers are confident to return to your venue. For example, making sure hand sanitiser is easily accessible for customers and staff from the moment they first walk in and around the venue will help to make a huge difference.

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Part three: Engaging your guest to drive sales to pre-Covid levels

With more people being encouraged to work from home, for at least part of the week, going forwards the ‘normal’ work pattern will change. For example, Fridays were traditionally a ‘feel-good’ day with particular offers made like Fish & Chip Friday, that is likely to change.

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