Why venues should offer experiences
Pick almost any UK town or city and you’ll find venues pitting punters against each other one way or another. The rise in competitive socialising mirrors wider changes in society and generational shifts. For example, as we explored in the 2023 Britvic Soft Drinks Review , the new generation of pub and clubgoers are less likely to drink alcohol and are more likely to value experiences over physical goods.
69% of people aged between 16 and 24, and 64% of those aged between 25 and 34 say they would rather spend their money on experiences than physical goods, compared to just 41% of people aged 55 or over. What’s more, the percentage of people who say they’d rather splash out on experiences has risen by 3% points over the past year.