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Tango

Tango is a truly iconic British brand which exists to invigorate with intense bold taste. Delivering a real hit of fruit 'Tang' it is known and loved for its distinctive taste and memorable advertising.

Why stock Tango?

  • Tango is the #2 most purchased fruit- flavoured carbonates brand in the UK, with over 5.3m buyers1
  • Tango is worth £112m RSV, growing +7.3% vs last year.2
  • Tango's limited-edition flavours are an opportunity for outlets to drive excitement among consumers with a new flavour every year.

Tango Strawberry Smash

Tango Editions is our successful 12-month rotational flavour series that brings new news and excitement to consumers through bold tastes and disruptive packaging to stand out on shelf and in chiller.

For 2025, our Tango Editions flavour is Strawberry Smash which delivers an outrageously bold hit of flavour, combining sweet strawberry and tropical pineapple flavour for an instant hit of fruity ‘Tang’!

Strawberry Smash follows our previous successful Tango Editions launches - Berry Peachy in 2022, Paradise Punch in 2023 and Mango in 2024 - all of which were crowned #1 Fruit-Flavoured Carbs NPD of their respective launch years!3

The flavour is now available in a variety of formats including 330ml single cans, 500ml (including PMP), 2L and multipack cans of X8 and x24.

Tango Cherry is back

Back by popular demand, Tango Cherry Sugar Free is now available at your wholesaler. The new flavour is perfect consumers on the hunt for bold new fruit flavours, including Gen-Z through to families. Launched earlier this year in convenience, it's been an absolute hit!

The Tango range

Tango Orange is our hero but did you know we have a range of sugar free flavours too?

  • Tango Orange

    Available in original recipe and sugar free. A bold hit of orange flavour delivering a hit of real fruit Tang.

  • Tango Cherry Sugar Free

    Carbonated & sugar free. A bold hit of cherry flavour delivering a hit of real fruit Tang.

  • Tango Mango Sugar Free

    Carbonated & sugar free. A bold hit of mango flavour delivering a hit of real fruit Tang.

  • Tango Apple Sugar Free

    Carbonated & sugar free. A bold hit of apple flavour delivering a hit of real fruit Tang.

  • Tango Dark Berry Sugar Free

    Carbonated and sugar free. Sweet apples and a rich blackberry flavour taking potent taste to a whole new dimension.

1. Kantar Worldpanel, Take Home Panel, Total Stores, Total Pack, Spend (£000) / Buyers (000), 52we 29.12.24

2. NielsenIQ RMS, Total Coverage, Value sales/Value sales % Chg, Fruit Flavoured Carbonates, Britvic Defined, L52wks to 18.01.25

3. Berry Peachy: NielsenIQ RMS, Total Coverage, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2022- w/e 31.12.22, Paradise Punch: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2023- w/e 30.12.23, Mango: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, Calendar year 2024- w/e 28.12.24