5. Change with the Seasons
Seasonal specials and limited-edition flavours play a key role in creating excitement and driving sales. Indeed, for consumers who belong to Generation Z (anyone born between 1997 and 2010), the release of new flavours is the single biggest influence on their soft drink purchase decisions. It’s therefore crucial to keep soft drinks ranges fresh with innovative new products.
Britvic has a rolling roster of exciting seasonal flavours – such as grape, cherry and spice-flavoured J20 Glitterberry for Christmas and J20 Pear & Guava Summer Shine – as well as a busy product development pipeline that’s produced drinks including Tango Paradise Punch and Rockstar Energy Refresh flavours Strawberry & Lime and Watermelon & Kiwi.
To find out more about how foodservice operators can make the most of the food-to-go opportunity by enhancing their soft drinks offerings, download the 2023 Britvic Soft Drinks Review below.
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Britvic Soft Drinks Review 2023