What's new

Pepsi Stage Pass is a new initiative offering music fans FREE access to the UK's most iconic venues and gigs. The activity builds on Pepsi's long-standing global connection to music and ambition to show up in ways that feel fresh, exciting and in-tune with how audiences discover and experience music today.

All music fans need to do is simply scan the QR code found on participating Pepsi Max bottles and cans, or on POS across hospitality venues, where they will be directed to the official campaign portal to register to enter. There are 50 passes to be won, plus 1,000 instant win prizes up for grabs too.

Explore the latest drinks trends set to shape the year ahead and discover how to turn each one into simple, sales‑driving actions for your venue.

For a second year running, J2O are in proud partnership with Lashings World XI for the 2026 season, continuing to unite world-class cricket with one of the nation's most loved adult soft drink brands.

For decades, Lashings World XI has brought together some of the biggest legends in cricket, thrilling crowds with entertaining matches and an enduring passion for the game. With J2O by their side, the 2026 season is set to be the most exciting yet.

Our courier is now sending updates exclusively by text. Next time you check out, make sure to add or confirm your mobile number to receive text updates and delivery options.

You can also click below add it to your profile.

Launched in February 2026, Pepsi Tropical blends pineapple, mango and peach flavours. Alongside the launch, we're unveiling a refreshed look of our MAX flavours range.

Available in depots now in 500ml bottle and 330ml cans.

Discover fresh marketing inspiration with our free venue explorer. Helping you drive soft drinks sales through a fun, interactive walkthrough of a typical venue.