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What's new

Discover the latest news from Sensational Drinks and our Britivc brands.

June 2024

  • Introducing Mix With Britvic, a dynamic programme providing bartenders and outlets with all of the knowledge and inspiration to create more memorable mixed drinks. Packed with everything from digital and face-to-face training, easy to follow recipes and tools to make the most beautiful serves.
  • Grab a case of glasses branded with the new Pepsi logo, plus T-shirts, drip mats and more with our new Pepsi Max Music POS Kit.
  • Encourage your customers to add a twist to the beverages they love this summer with J2O and R Whites. Increase your summer cocktail & mocktail sales with this new POS kit. It even comes with a case of J2O glasses!

May 2024

  • We've given Sensational Drinks a fresh new look! We continue to offer the same great service, but in a refreshed design. We've also made significant behind-the-scenes improvements to enhance your experience. If you notice something not working correctly, don't hesitate to contact us.
  • Look out for our ad campaign promoting our new "well posh" J2O Mocktails, available at your wholesaler.
  • Are you on a food delivery app? Optimised product shots are a must to sell more so we've made them available across our brands. Download them for free

April 2024

  • The four UK Governments have announced the Deposit Return Scheme (DRS) for drinks containers will go live in October 2027, and it will not include glass at this time. Although hospitality venues won't be required to host a return point, they will be able to apply to host a voluntary one
  • Have you checked out our library of free social media images and videos? It's packed with branded ready-to-use content for your socials but also perfect for digital screens and email campaigns. Visit the library here
  • Tango continues its return to mischievous heritage in our latest campaign. We're planning to drive huge visibility across TV, social media and more!
  • Pepsi MAX launched a global campaign with star-studded footballing line-up! Watch the advert here

March 2024

  • New Pepsi is here! If you haven't already, check out our Pepsi FAQs for all the details on the re-brand. Already stocked on the new packaging? Why not refresh your POS?
  • Pepsi glassware with Pepsi's new logo won't be available on Sensational Drinks until later this year. Keep an eye out for the latest updates.
  • Get Mango'd with new Tango Editions flavour. Tango Mango Sugar Free is now available in a variety of formats and is expected to be another limited-edition success!
  • Premium mixer brand, The London Essence Co in rolling out a new and enhanced look and feel after it was named No. 2 Top Trending Mixer and the No. 2 Bestselling Mixer by the World’s Best Bartenders this year (The Drinks International Brands Report 2024). Discover the range now.