Trends & Insight

If you understand how customer habits are changing, you’ll be better placed to capitalise on new opportunities.

Top Drinks Trends to Get Customers Thirsty for More in 2023

While the year ahead is bound to have its challenges with the continuation of rising costs impacting both businesses and consumers, there are still opportunities for operators as we head into 2023.

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No/Low alcohol: Understanding the trend

You've seen a rise in the popularity no/low alcohol options but what's behind it and what can the industry do to adapt?

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Driving water sales - moving the customer away from the tap

Water is often the forgotten drink within hospitality. You’ll spend hours perfecting your wine and drinks list, but the water available in your establishment is often an afterthought. But why should that be the case?

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High on flavour, low on ABV: capitalise on in-demand serves

This year, the trend towards healthier drinks in the on-trade has only been boosted. With health at the forefront of the public’s mind, for obvious reasons, and the changing role of hospitality venues as a place to catch up and enjoy oneself more responsibly. There really is a golden opportunity for operators to cash in on this thriving category, which offers superb margins.

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