Insights

How to cash in on cocktails and mocktails (minus the hassle)

Sales of cocktails in the UK’s pubs, clubs, bars and restaurants boomed in 2022, spiking by 132% to hit £686m. No wonder more licensees are offering cocktails. Still, there is a need to strike a balance between wowing guests with drop-dead gorgeous cocktails and maintaining smooth and efficient operations. Here’s how you can do just that…

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It’s never been more important for the drinks you serve to turn heads. People are going out to eat and drink less often. When they do, they want experiences they can’t have anywhere else. They want drinks that do more than refresh – drinks need to have the wow factor and be worthy of your guests’ Instagram squares, whether they contain alcohol or not.

But here’s the rub: mixing eye-catching, delicious cocktails from scratch takes time, effort and skill. Licensees looking to cash in on the £686m on-trade market for cocktails (up a whopping 132% year-on-year) need to ensure that widening their drinks offerings doesn’t compromise operational efficiencies, particularly at busy times. You can relax – Britvic has your back.

Britvic Cocktail Mixers

We’ve developed a trio of Britvic Cocktail Mixers to help bartenders up their drinks game, as well as a mouth-watering menu of alcoholic and non-alcoholic recipes for operators to add to their repertoires. The new range features Mojito, Piña Colada and Strawberry Daiquiri, that only require a chilled glass, a measure of spirits for an alcoholic serve and a well-considered garnish to create jaw-dropping cocktails every time.

Half of bar owners say they don’t offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively whilst encouraging trade-up.

Dress your drinks for success

Clearly, your cocktails need to look the part. To raise your drinks game from simple to sensational, they need to be served at the right temperature and in glassware that looks and feels great. They should also be finessed with well-considered garnishes that catch eyes, whet appetites and complement the flavours in the glass.

But serving up exceptional drinks time and time again can be a challenge. We’re here to help. The Sensational Drinks platform has a full menu of tips on everything from garnishes to glassware for our partners, while, the London Essence Company Freshly Infused tonic dispense system and the Mathieu Teisseire range of flavoured syrups allows operators to serve sensational drinks that look and taste the part.

Try this: Britvic Mojito Cocktail Mixer

A refreshing taste of lime, mint and uplifting crisp, bubble soda. Our low-calorie Mojito Cocktail Mixer contains a complex mint flavour, selected for a gentle but fresh mint taste along with real lime juice for an added zing. Simply mix with rum for a perfect Mojito in seconds.

Plan your menu

Variety is the spice of life. The same goes for nightlife. By offering a wide range of both alcoholic and non-alcoholic cocktails, operators can help excite their guests and give them a sense of discovery when they’re choosing what to drink.

Menu planning is crucial. Research shows that soft drinks spend is 17% higher in outlets that have a dedicated soft drinks menu. But ensuring your menu makes an impact is paramount. Most guests spend less than two minutes browsing menus, after all. The Sensational Drinks platform is packed with tips on how to develop the perfect menu and elevate your sales.

Try this: Strawberry Daiquiri Cocktail Mixer

A sophisticated fruity and refreshing classic. Contains sweet strawberries and zesty lime for a complex, smooth berry flavour. Our low-calorie Strawberry Daiquiri Cocktail Mixer includes real strawberries & lime for a delicious flavour. Simply mix with rum for a perfect Strawberry Daiquiri in seconds.

Developing you own range by experimenting with products such as our Britvic Mixers, J2O and Mathieu Teisseire can help your venue stand out from the crowd when people are deciding where to go out in the evening.

We’re here to lend a hand too. We’ve developed a range of easy-to-make House Coolers, Shandies and Highballs that will keep customers coming back for more. Find them here.

Try this: Britvic Pina Colada

A sweet, smooth and refreshing blend of succulent pineapple and coconut creates a full-bodied serve. Our low-calorie vegan Pina Colada Cocktail Mixer uses real pineapple and a smooth coconut flavour to ensure an authentic, beautiful tropical taste. Simply mix with rum for a perfect Pina Colada in seconds.

It’s also important to change with the seasons and create a sense of occasion with the drinks you offer. After all, 62% of drinkers say they prefer different flavours at different times of the year – think refreshing citrus drinks in the summer and warming spices as the nights draw in – as 43% change their go-to serve depending on the season.

It can pay off to mark special occasions with one-off serves too.  To mark the coronation of King Charles III back in May, we developed a range of alcoholic and non-alcoholic cocktails to help drinkers toast the new king in style. These included the Royal Collins (a blend of gin, Mathieu Teisseire raspberry syrup and Britvic Soda Water) and Platinum Pink (pink gin, Britvic Soda Water and English sparkling wine). Outlets should therefore consider how they can create limited-edition serves for future occasions - watch this space for more inspiration!

For more tips on how to cash in on cocktails download the 2023 Britvic Soft Drinks Review here.