Tapping into the group occasion – driving revenue with sharing serves
Pub and bar operators must work harder than ever to attract customers through their doors. Luckily, there are many opportunities and ways to grab consumer attention, even when the odds may appear against your business. One such example is making more of group occasions such as birthday parties, graduations, anniversaries, and corporate events, which offer pubs and bars an opportunity to capitalize on the larger volumes of people in attendance, as well as the celebratory mood.
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