Cocktails & Mixers
Cocktails are worth an impressive £686m in hospitality, having risen by +132% in the past year, representing a significant growth opportunity for outlets. Cocktails and mocktails can give pubs and bars even more special serves that guests just can’t replicate as well at home. In fact, 88% of consumers also say they want bars and pubs to provide them with an experience they cannot get at home, so this provides the perfect opportunity to do so.
Premium serves and cocktails have a big role to play here. Operators can get creative with flavours associated with Christmas such as cherry, dried fruit, cranberry, ginger, mixed spice and peppermint and offer serves in branded glassware with ice and festive garnishes. This will elevate the customer experience and also increase revenue.