Leveraging limited edition soft drinks

Food to go is a massive opportunity for operators right now as people are looking for convenient and cost-effective meals. So, look to include limited-edition soft drinks within lunchtime meal deals to encourage shoppers to try new flavours and drive spend, especially if the new flavour is something they have been excited to try! This can also encourage repeat purchases and more impulse buys, if they experienced and enjoyed the option as part of a meal deal previously. 

Be sure to stock a range of formats that work for this moment too, from 330ml cans and 500ml bottles for on-the-go, with sandwiches, cakes and crisps at a set price.  

Be sure to use bold Point of Sale (POS) materials from Sensational Drinks in your venue to engage advertise products to your customers. When placed correctly, for example, near high-footfall areas of your site, POS can help customers recognise what’s on offer, improving their experience and encourage them to try the new flavours. 

It’s not just about on-site merchandising. Younger customers are often keen on exclusive products, and new offerings can quickly go viral online. Therefore, promoting them on social media can be crucial to building excitement and driving footfall and trial.