What’s happening in hospitality: February

This year’s Winter Olympics will take place across Milan and the Italian Alps, bringing plenty of buzz and sporting moments. For pubs and bars, it’s an easy opportunity to have the action playing in the background throughout the day, creating atmosphere and giving guests another reason to stay longer. With everything from skiing to ice hockey on show, it’s a great way to add energy to quieter weeks.

With Valentine’s Day falling on a Saturday this year, demand is set to be strong. Romantic dinners, elegant cocktails, shareable desserts and atmospheric touches can help you stand out. Consider pre-booking incentives, curated menus or gift vouchers to make the most of the occasion.

2026 welcomes the Year of the Horse, a symbol of energy, freedom and forward momentum. It’s a fantastic theme for vibrant menus, Asian-inspired flavours or celebratory specials. Chinese New Year also appeals to a wide audience, offering colour, culture and a great excuse for people to gather.