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In recent years, treat occasions have been on the rise1, with consumers seeing carbonated soft drinks as a mood-enhancing option2. This trend presents a unique opportunity for food and drink operators to tap into the growing demand for more indulgent soft drinks.
72% of Britons agree that having a treat positively impacts their mood and mental wellbeing3. This makes treat occasions a key part of their out-of-home experiences, whether that’s in a coffee and sandwich shops, quick-service restaurants or through catering businesses.
When customers decide to spend money out, they are often more inclined to indulge, whether it's a special occasion or simply an excuse to try something new. Carbonates are perceived as an affordable treat4, presenting a valuable opportunity for operators to capitalise on the treating moment.
'Rich & Sweet' flavours are forecasted to grow rapidly in carbonated soft drinks, including drinkable desserts5. By offering products with more unique flavours, operators can entice customers to try something new. So, how can Carlsberg Britvic help you with this?
Pepsi has recently introduced new Strawberries ‘N’ Cream and Cream Soda flavours, offering a unique and enjoyable drinking experience. These innovative additions offer the ultimate indulgent treat for those looking for something that little bit different. What’s more, they tap into the growing demand for flavoured cola, which is expanding five times faster than unflavoured cola6, especially among Gen-Z consumers.
Given the current landscape, we know that consumers are looking to treat themselves when they go out to eat and drink7. Operators have a clear opportunity to deliver premium soft drinks or mixed drinks in licensed venues, and increase average spend.
Additionally, a well-curated cocktail menu can entice customers with unique and memorable drinks they can't easily replicate at home. This presents an opportunity for outlets to take advantage of incorporating new offerings into their cocktails that help them to revamp and elevate classics such as Cream Soda.
Rich, indulgent and fruity. Bringing this 40s classic into the modern era with a bang!
Ingredients
Method
Utilise POS materials from Sensational Drinks to inform customers about the options you offer.
Test the latest offerings with your customers and staff to gather feedback – utilise your free trial case via Sensational Drinks.
Ensure your menu speaks to those customers looking for a treat experience. Pairing soft drinks with popular snacks or meals, for example, can entice more people to try the latest offering.
1 The Score, 2024, 2 Mintel, Attitudes to Carbonated Soft Drinks, UK Report, 2023, 3 Mintel Attitudes to Healthy Eating Report 2024, 4 Mintel, Attitudes to Carbonated Soft Drinks, UK Report, 2023, 5 Mintel, Attitudes to Carbonated Soft Drinks, UK Report, 2023, 6 NielsenIQ, RMS, Total Coverage, Cola CBBV defined, Value Sales, 52wks vs 2YA,15.03.25 and CGA by NielsenIQ, FS&L database, Total OOH, Cola CBBV defined, Values Sales, 52wks vs 2YA, 31.12.24, 7 Lumina Intelligence, Food and Drink Report, Dec 2023
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