1664
A promise of refreshing premium beer with exceptional taste. From 1664 Bière with a taste suprême, to the world of good taste with a twist with 1664 Blanc.
Why stock 1664 Bière?
1664 facilitates trade up into World Lager and bridges a price void. With this accessible and super sessionable world beer, proven to drive volume, you will add more cash into your till.
Unrivalled momentum: With 108% YOY value growth, 1664 Bière is the UK's fastest growing premium lager1. It's a brand in high demand that will give you a competitive advantage.
More loyal customers: vs Stella Artois, 1664 Bière consumers drink more serves per week (+9%) and more serves per occasion (+19%)2
Higher sales: 1664 Bière stockists generate over £1k more sales per week than Stella stockists, at £5,668 vs Stella £4,6223
Why stock 1664 Blanc?
More than just a beer, this elegant lifestyle brand has proven to attract new premium consumers in a flavoured beer category which is growing.
Super premium & incremental: Commanding a 20% higher price on average than world lager as a category, 80% of all 1664 Blanc spend has been new to the category4
Targets new occasions: 1664 Blanc attracts a young affluent consumer and premiumises serves in growing celebratory occasions.
Standalone font improve sales: with an impressive visual standout on the bar, our standalone font generates a 33% uplift in rate of sale5
1664 Bière
A beautifully crafted and supremely sippable lager (4.6%), with a citrus aroma and notes of apricot. French Strisselspalt hops, 'the caviar of hops' deliver a delicate balance of aroma and bitterness Formats: keg, draughtmaster, 275ml bottle & 330ml can
1664 Bière 0.0%
A beautifully balanced, full flavoured alcohol-free lager, expertly crafted to deliver easy refreshment designed to help bring people together. Formats: keg, 330ml bottle
1664 Blanc
A premium international beer (5.0%) with a playfully elegant twist of French charm. Beautifully delicate yet crisp and refreshing, bursting with flavours of exotic fruits, a touch of spice, and our unique citrus twist. Formats: keg, draughtmaster, 330ml bottle
1. CGA OPMS DATA | Volume Growth % Chg YOY | Total ONT Draught | Premium Lager | Latest 12 w/e 14th June 2025
2. CGA by NIQ BrandTrack August 2025 (1664 328-344, Stella 430-455)
3. CGA Volume Pool Data to February 2025 EPOS
4. CGA DATA TO P10 04.10.25
5. CMBC internal sales data July 2024