Carlsberg Danish Pilsner
A crisp, refreshing & easy drinking lager (3.4%) with a perfect balance of bitterness and sweetness.
Unrivalled sessionability with
Why choose Carlsberg?
More profit
The lower ABV of Carlsberg generates more profitable margins for outlets, whilst providing unrivalled sessionability for consumers1
More serves
Standard lager delivers more volume per outlet than any other beer category and Carlsberg is the standout performer. Our ROS is growing +3%, whilst Foster's and Carling both decline1
More people
With a higher share of 18-44 consumers versus Carling & Foster's, Carlsberg appeals to those who visit more frequently and spend more when they do1
Carlsberg on tap
On average, Carlsberg sells 22 more pints per week on draught vs Coors, with a UROS of 180 pints / wk2.
With quality taste appeal, outscoring leading competitors on overall liking and purchase intent in blind taste tests3, Carlsberg is a proven crowd‑pleaser on the bar that keeps customers coming back.
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The Carlsberg range
Carlsberg Pilsner
Light and refreshing with a smooth, full mouthfeel, perfect balance of bitterness and sweetness, and a distinctive citrus hop aroma.
Carlsberg 0.0
Full flavour, zero alcohol. Our refreshing and crisp with a hoppy bite 0.0, is everything you'd expect from a well-balanced pilsner. A great tasting, low calorie, alcohol free beer.
Carlsberg Export
A premium-strength lager, with a refined and satisfying taste. Brewed to the original Danish recipe, it has deep malty notes and a distinct bitterness that generates a full-flavoured lager.
- NIQ TOTAL MARKET DATA TO P11 2025 (01/11/2025), Ipsos Brand Heath Tracking Q1 2024 & cga BRANDTRACK TO AUGUST 2025, MAT TY to P13 (27.12.2025)
- CGA Volume Pool Data to August 2025 – CSDI
- Ipsos - Carlsberg Global Category & Brand Health Tracker, Q3 2025, P12M Beer Drinkers, n = 1002, Savanta - UK Brew Acceptance Tracking, Nov 2025, n= 170 monthly draught lager drinkers