A premium beer with a Hellenic heart. Discover the role Mythos can play on your bar and why it's a must-stock brand for 2027.
World Lager is the no.1 beer sub-category, accounting for nearly 1/3 of all licensed beer sales1.
Younger consumers in particular are more likely to actively purchase brands they've tried on holiday, with 84.7% of Gen Z's purchasing a specific drink from their holiday when they got back2. These are the consumers visiting the on-trade most frequently, with some of the largest monthly spends too!
Whilst consumers continue to enjoy Mediterranean inspired drinks, Greece is a key gap within the World Lager category.
With 4.5 million Brits travelling to Greece in 20243 and demand for Greek cuisine up by 17% year-on-year4, Mythos is perfectly placed to tap into the UK’s love for all things Hellenic style and fill the gap as the only authentic Greek lager in the UK.
A premium World Lager, originating from Thessaloniki in 1997.
Mythos will be launching in March 2027. You can register your interest below.
Mythos will be available in 50L keg on dispense and 24 x 330ml bottles
Mythos targets 25-46 year old working professionals and young families in the UK. As a light, refreshing and easy drinking beer, it appeals to both male and female drinkers for all light-hearted, social occasions.
Mythos is a crisp, refreshing lager with a bright golden colour, rich foam and lively sparkle. Subtle floral and herbal hop notes meet a gentle malt sweetness. It's clean profile complements spicy foods well, balancing heat while enhancing flavour.