poppi

poppi is the undisputed no.1 functional soda brand in the US, and landed in the UK earlier this year. Re-writing the rules, poppi is a great tasting soda but with none of the bad stuff.

Made with real fruit and high in fibre, poppi is low in sugar, with only 30 calories and no artificial sweeteners. Just feel-good fizz that tastes as good as it looks.

Modern drinkers are expecting more from their soft drinks with 58% wanting functional drinks to be more widely available¹. Functional soda is set to transform the UK soft drink landscape, unlocking premium price points for new occasions, with 30% of its growth incremental to soft drinks².

Since its launch in the UK, poppi has been making its mark. In it's first 6 months, the brand has delivered £18m in retail sales value³. Half of poppi shoppers are new to adult soft drinks⁴, demonstrating the brand's ability to recruit new consumers into the category and establishing poppi as an early leader.

Awareness of poppi has also rocketed, up 12ppts vs pre-launch⁵, building brand buzz by showing up in the right moments through culture, community and social discovery.