- FMCG Gurus 7 Trends 2022
- Circana US Source of Sales June 2025 MAT
poppi
Revolutionising soda for the next generation. Built for modern drinkers with a line-up designed for UK tastes.
Revolutionising soda for the next generation. Built for modern drinkers with a line-up designed for UK tastes.


poppi is the undisputed no.1 functional soda brand in the US, and landed in the UK earlier this year. Re-writing the rules, poppi is a great tasting soda but with none of the bad stuff.
Made with real fruit and high in fibre, poppi is low in sugar, with only 30 calories and no artificial sweeteners. Just feel-good fizz that tastes as good as it looks.

Modern drinkers are expecting more from their soft drinks with 58% wanting functional drinks to be more widely available1. Functional soda is set to transform the UK soft drink landscape, unlocking premium price points for new occasions, with 30% of its growth incremental to soft drinks2.

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