Natural energy is the fastest growing segment in soft drinks over the last five years1, expected to hit £156m by 20272
With 71% of purchasers looking for energy drinks free from artificial ingredients3, Purdey’s is perfectly positioned to lead and stand out from the crowd with its naturally sourced ingredients.
There is a growing demand for both physical and mental energy support4 and Purdey’s carefully moderated caffeine content delivers functional benefits via a more measured, natural uplift.
The popular portfolio will now include Berry & Dragon Fruit and Orange & Mango, as well as a reformulated version of the existing favourite, Apple & Grape. Each of the great tasting options are made with 34-35% fruit juice, natural caffeine from black tea, B vitamins, botanicals and Guarana.
Berry & Dragon Fruit pairs zingy Blackberries with exotic Dragon Fruit for a radiant fusion of flavours
Orange & Mango combines citrusy Orange and tropical Mango juices for a bright, revitalising lift.
The reformulated Apple & Grape delivers a crisp, apple-forward taste balanced with refreshing grape juice for a revitalised twist on the classic.
1 NielsenIQ RMS, Total Coverage incl. Discounters, Soft Drinks, Natural Energy Brands (Carlsberg Britvic Defined), Data to 07.12.24' & 'Global Data, Total UK, Data Retrieved January 2025, 2 NielsenIQ RMS, Total Coverage, 52wks 5 years, Carlsberg Britvic Forecast, Data to 28.09.24, 3 Mintel, Attitudes Towards Sugar & Sweeteners, UK Report, 2024 /2 Mintel, Sports & Energy Drinks, UK Report, 2024, 4 GlobalData Flavour and Functions Analysis September 2024, 5 Purdey’s contains 24mg of caffeine per 100ml (330ml can & bottle: 79.2mg per 330ml can and bottle; 60mg per 250ml can)
Sign up now for free access to POS kits, product trials, industry insights and digital tools designed to help you increase sales.
Register now
Back