We have been bringing enjoyment to millions of everyday moments for over a century through our iconic and much- loved brands. This is a great privilege and it puts us in a position of trust; trust that we will grow our business in the right way, in the interests of all of our stakeholders, and leave a positive lasting legacy.
The packaging we design delivers these everyday moments. Packaging doesn’t just keep our products safe, secure and of optimum quality – it’s much more than that – it is our brand identity and the one thing that is always present at the point of purchase. Packaging has become part of modern life.
With the growth in packaging has come an unintended consequence – packaging waste. More needs to be done about it. As an industry leader, we play a crucial role in dealing with this issue – head on, and with pace. It’s one of my top priorities as MD of our GB business. That’s what we mean when we say we are passionate about great packaging – because this passion fuels our end goal of creating a world where great packaging never becomes waste.
I hope the information on Sensational Drinks is useful in explaining our plan, and in stimulating inspiration as to how we can continue to win together, and with purpose.
Managing Director, Britvic GB