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A message from Paul Graham
We have been bringing enjoyment to millions of everyday moments for over a century through our iconic and much- loved brands. This is a great privilege, and it puts us in a position of trust; trust that we will grow our business in the right way, in the interests of all of our stakeholders, and leave a positive lasting legacy.
The packaging we design delivers these everyday moments. With the growth in packaging has come an unintended consequence – packaging waste. More needs to be done about it. It’s one of my top priorities as MD of our GB business.
By thinking ‘beyond the bottle’ we’re backing innovations which go well beyond recycling. We are re-inventing the way we serve drinks, leading to step-change reductions in packaging use. That’s why we are particularly excited about innovations like London Essence Fresh Serve (premium tonic on draught), and Aqua Libra Water (finely filtered branded water). Not only do they taste great and look great, but they are also much better for the planet.
I hope the information on Sensational Drinks is useful in explaining our plan, and in stimulating inspiration as to how we can continue to win together, and with purpose.
Managing Director, Britvic GB