1. Be social
Social media thrives on FRESH content. Don’t worry too much about making everything look perfect - authenticity is what drives social engagement, and this is one area where quantity actually matters more than quality. Share new cocktails, promotions, dog pictures, events - tell the world what’s going on in your pub or bar with gusto and enthusiasm.
Remember that persistence is required. Don’t over-analyse each post to see how many “likes” it got - just keep putting the good stuff out there. Over time, you’ll build up more followers and get more engagement - provided you keep sharing! You’re keeping your business front-of-mind for your customers - rather than just being a physical space they pass from time to time, it becomes something they see regularly when they are scrolling through Facebook or Instagram.
Next, you need to make sure you take full advantage of letting your customers share their experience with their friends on social media - while they are in your premises. To encourage this, provide fast, free WiFi for them.