Remember to also make an impression with the way in which your establishment is presented, from the décor and outside hanging baskets and furniture, to the lighting and music that you play. Take a step back from time-to-time and consider what the customer experience is likely to be with the aesthetics of your business; and don’t be afraid to ask for their viewpoint, either anecdotally in person or via your social media channels.
It’s important to move with the times, so take inspiration from the likes of Pinterest which might spark some ideas for future revamps. But don’t get carried away and lose sight of your visual identity and what aspects are important to your guests.
Get reviews to act as word-of-mouth, but online
Do not be afraid of reviews about your business. They are incredibly influential on your reputation and you can’t hide from them in our much more connected world of today.
Your customers will often look at online reviews before visiting your establishment so it’s important that you are thanking people for their positive reports and also being seen to listening and reacting to others who might be more constructive (and sometimes negative). Be thankful for any feedback, be genuine and be accessible - it all helps you to improve your service and offering for the future.
Be your best host
Hosting events can sometimes seem a little daunting, but again the key is: simplicity. For many establishments, their regulars like an element of regularity; for example, a Pie Night every Wednesday, with a different flavour every week or a mid-week football special during matches.
It is also worth promoting these events in a consistent way across both your online and offline channels to not only continue to bring in your loyal customers, but to also pull in some newbies.
You can also consider linking up with community groups to host personalised evenings for them. Customisation and flexibility in your hosting skills will take your business a long way.
The first physical engagement your customer will have with your business is the outside. So, don’t forget to focus on it just as much as the inside.