It might feel like a minefield to begin with, but with 88% of people admitting they are influenced by reviews and online comments, businesses can’t afford not to get social.
According to CGA, two-thirds of guests to London’s 100 most influential bars say they have uploaded a picture of a cocktail onto social media.
First things first if you’re a beginner, you need to decide which social media channel works best for your business and which is worth investing time into.
Typical audience: 30 – 59 year olds (2.3bn users/month)
What can you do: Post updates, pictures, videos or link to your menu or latest offers
You can also: Set up event notifications and answer customer questions
Best for: Targeting your customers in a specific area
Downside: Crowded with competitors
Did you know? Your Facebook page can play host to reviews and recommendations from customers
Audience: 18 – 39 year olds (321m users/month)
What can you do: Post status updates within 280 characters
You can also: Engage with new followers through hashtags
Best for: Jumping on the back of existing events or hashtags
Downside: Limited character space for your updates
Did you know? Twitter has become an increasingly popular platform for customer service queries
Typical audience: 18 – 39 year olds (users/month)
What can you do: Post image led updates
You can also: Create stories for live events
Best for: Sharing your latest photos
Downside: You can’t include links within posts
Did you know? Instagram continues to expand and has now launched its IGTV app where you can share up to 10 minute videos
Check out our next Social Media guide that can help you turn posts and videos into sales drivers.
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