Insights

Which Social Media platform is right for you?

Whether you’re new to social media, or simply want to up your game, you’re bound to have witnessed first-hand your customers’ passion for sharing snaps online. So how can you capitalise on this?

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It might feel like a minefield to begin with, but with 88% of people admitting they are influenced by reviews and online comments, businesses can’t afford not to get social.

According to CGA, two-thirds of guests to London’s 100 most influential bars say they have uploaded a picture of a cocktail onto social media.

First things first if you’re a beginner, you need to decide which social media channel works best for your business and which is worth investing time into. Take a look at the information we’ve provided on who is using which channel and why you might prefer one over another:

Facebook

Typical audience: 30 – 59 year olds (2.3bn users/month)

What can you do: Post updates, pictures, videos or link to your menu or latest offers
You can also: Set up event notifications and answer customer questions

Best for: Targeting your customers in a specific area
Downside: Crowded with competitors

Did you know? Your Facebook page can play host to reviews and recommendations from customers

Twitter

Audience: 18 – 39 year olds (321m users/month)

What can you do: Post status updates within 280 characters
You can also: Engage with new followers through hashtags