If you understand how customer habits are changing, you’ll be better placed to capitalise on new opportunities.

The four trends that you don't want to miss out on in 2022

It’s been another challenging year for the foodservice and licensed industry’s in 2021, and certainty has never been more sought after.

There is hope business will look up for many in 2022, so which trends can operators focus on to generate substantial footfall as we move into the new year and beyond?

Trends in 2022

High on flavour, low on ABV: capitalise on in-demand serves

This year, the trend towards healthier drinks in the on-trade has only been boosted. With health at the forefront of the public’s mind, for obvious reasons, and the changing role of hospitality venues as a place to catch up and enjoy oneself more responsibly. There really is a golden opportunity for operators to cash in on this thriving category, which offers superb margins.

Read article

Getting your venue on-trend for summer

How can you make the most of the busy summer period and get your venue in tip top shape to attract more consumers, rain or shine? It's never too early to start the preparations to ensure your outlet is ready for the months ahead.

Getting your venue on-trend for summer

No/Low alcohol: Understanding the trend

You've seen a rise in the popularity no/low alcohol options but what's behind it and what can the industry do to adapt?

Read more

Start selling

Access knowledge and ideas that help you make the most of sensational drinks

Help me sell

Grow with Britvic

Tap into our resources and help your sensational drinks business grow.

Grow my business