Trends

If you understand how customer habits are changing, you’ll be better placed to capitalise on new opportunities.

Trends for 2021

So 2020 was not what we expected, with outlets and customers behaving more differently that ever before.

As we look ahead to this year, and explore the trends from the pandemic that are here to stay, the new opportunities and habits that may evolve over the coming months and how operators can use different approaches to bring about a more successful 2021.

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Veganuary: more than just a 1 month trend!

Making a success of this January is more important than ever for outlets and with healthier living at the forefront of consumers’ minds at this time as health kicks and New Year’s resolutions are in full swing, there’s no better time for pubs and bars to cater to them.

It is one of those trends that is now a way of life and something, when done well, appeals to your whole customer base.

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High on flavour, low on ABV: capitalise on in-demand serves

This year, the trend towards healthier drinks in the on-trade has only been boosted. With health at the forefront of the public’s mind, for obvious reasons, and the changing role of hospitality venues as a place to catch up and enjoy oneself more responsibly. There really is a golden opportunity for operators to cash in on this thriving category, which offers superb margins.

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Getting your venue on-trend for summer

How can you make the most of the busy summer period and get your venue in tip top shape to attract more consumers, rain or shine? It's never too early to start the preparations to ensure your outlet is ready for the months ahead.

Getting your venue on-trend for summer

No/Low alcohol: Understanding the trend

You've seen a rise in the popularity no/low alcohol options but what's behind it and what can the industry do to adapt?

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