A shift in emphasis from ABV to flavours
Multi-award winning bartender, Kesia McHardy, has noticed a shift in emphasis in how consumers use their local bars and what they are looking for from them regarding drinks and this is less about high ABV and more about interesting flavours.
She said: “This year alone has seen us separated from our loved ones and close friends, so many people aren't out to let loose in a big way but more so for the enjoyment of each other’s company and actually being allowed to go to somewhere outside.
“The general attitude towards drinking has shifted in the past year or so. Guests are more interested in the flavour profiles and creativity that goes into a drink instead of how much alcohol it contains.”