After over a year of being locked down and working from home, and now a four-week delay to the total re-opening of hospitality, the prospect of socialising with friends and family in the on-trade is an irresistible one for consumers. After all, a video call at a kitchen table with a glass of wine really can’t compete with a midsummer evening in a great licensed venue.
Now more than ever the public know that it isn’t just great food and drink the hospitality industry offers, but an authentic experience which money hasn’t been able to buy for large parts of the past year. And that’s been reflected by the enthusiasm which has greeted the gradual reopening of the trade so far.
With better weather pairing perfectly with a packed sporting calendar and a reawakened love for the hospitality sector, there’s plenty for operators to build upon this summer by using every rule to their advantage.
We spoke to three experienced figures in the on-trade about how to make the most of the coming weeks and months