So how can you sell the experience this summer, using every rule to your advantage?
- Create a themed or cut down menu of customer favourites that enable you to take advantage of the increased footfall in your outlet this summer
- Create your own event to tie-in with local activities. Is there a local marathon taking place that finishes near your outlet? Or a local fate taking place over the summer? Create your own event when the footfall opportunities are already higher
- Offer events that stand-out vs. your competitors, how about inviting a local band to play on a Friday or Saturday evening to encourage both new customers and existing ones to visit?
- Utilise your social media channels with some low level spend to advertise if you are showing the summer’s sporting events. Think about also offering themed drinks or themed meal deals to encourage trade-up