MAY: The Coronation of King Charles III
Many foodservice and licensed customers understand the business benefits of tapping into major Royal Family events and so need little excuse to celebrate the Windsor family’s key milestones.
On 6th May, Charles III will be crowned King which will result in a UK-wide bank holiday on 8th May. It is expected the Coronation, just like his mother’s the late Queen Elizabeth II, will be broadcast live. This is the perfect opportunity to string up some bunting, roll out the projector and set up the outdoor screens to make your customers feel like they’re a VIP at the ceremony.
Consider creating food and drink packages with a mix of soft drinks for the children such as Fruit Shoots and quintessentially British tipples for the adults like fruity G&Ts made with Britvic Indian Tonic Water. This is also an opportunity to upsell different serves to create elevated experiences to mark the occasion.
Go one step further by creating and promoting King Charles III cocktails to celebrate the occasions and serve it in the run up to the event and on the day itself. For the drink, take inspiration from Charles’s love of nature and British produce, by utilising seasonal ingredients in the drink and as garnishes. For example, elderflower comes into season from May, so mix up a spritz with Teisseire Elderflower syrup.