Giving and taking – drinks with health benefits
Consumers aren’t just concerned about ingredients, including sugar, being taken away from drinks. They also seek beverages with added benefits or functions in the form of immunity-boosting qualities, minerals and vitamins provided by brands such as Purdey’s, a natural energy drink.
As has been the trend in recent years, the health or functional benefits of various drinks will continue to attract the attention of customers in the coming months and years.
Consumers will continue to seek more functional drinks to help them focus, relax and also relieve their emotional health concerns. This will in turn drive soft drinks innovation into new categories and occasions.