The value in versatility
While it’s true that people generally visit Britain’s pubs, clubs and restaurants to indulge themselves and let their hair down, this doesn’t mean they’re prepared to forego their health consciousness. Hence the growing number of outlets that are offering soft drinks with added functional health benefits, such as Purdey’s Natural Energy Drinks and Plenish Health Shots.
Consider pairing such products with healthier snacks and main dishes at different times to appeal to consumers’ changing needs throughout the day. Generally speaking, demand for healthier products is greatest earlier in the day and the week – try pairing Plenish Health Shots with breakfast granola pots first thing or Purdey’s Natural Energy with fresh fruit for healthy mid-morning snacks to add value.
By thinking differently about soft drinks in these ways and more, out-of-home operators can add fizz to their businesses. For more tips on driving value into your soft drinks sales and taking a slice of the £170m prize we have identified, download the 2023 Britvic Soft Drinks Review below.
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Download the Britvic Soft Drinks Review