Social media trends offer lucrative opportunities
Tapping into social media trends and the huge power of online influencers can also pay. For example, YouTuber Mr Beast, who has 198m YouTube subscribers, is offering operators the opportunity to produce Mr Beast Burger products in their kitchens and sell them exclusively via rapid delivery services.
Pairing Mr Beast’s US style smashed burger patty and crispy tender chicken sandwiches with seasoned crinkle fries and refreshing drinks such as Pepsi MAX®, Tango and 7UP is a sure-fire way to attract a younger, more affluent and engaged clientele.
Bear in mind too that the new generation spends more time online than any other age group. Following social media consumer trends – which have helped ginger, turmeric and matcha drinks become more mainstream in recent years – and tailoring delivered menus accordingly can deliver big dividends.