Five ways to maximise meal deal offerings in foodservice

The foodservice industry is remaining competitive by pricing meal deals on par with or even cheaper than convenience or grocery stores. In the long run, offering affordable meal deals will encourage customer loyalty and retention.

You should consider allowing customers to ‘mix and match’ their choice from various sandwiches, soft drinks and snacks, giving them the option to choose from items that suit their budget and taste. 

Creating deals that include both soft drinks and snacks is a simple way to increase how much customers spend and a great way to expand the opportunity beyond lunchtime. Consider pairing 7UP Zero Sugar or Pepsi MAX® with crisps, nuts or baked goods to help raise average spend throughout the day.

Earlier this month, Britvic announced that Pepsi MAX® will be undergoing a complete rebrand, with exciting new pack designs for all formats. The roll-out will be supported by a fully integrated campaign, including TV, radio, out-of-home and experiential marketing. 

Health continues to remain an important consideration for consumers when out and about. In fact, for 45%[4] of people, added health benefits are the most important quality in food and drink. Therefore, it is important to offer deals and pairings that cater to this demand.

Linking fruit, nuts and other snacks with health-focused drinks such as Aqua Libra, Purdey’s and Plenish is a great way to tap into this trend. Recently, Aqua Libra broadened its portfolio with a duo of plain still and sparkling water cans which are now available in hospitality and perfect as a healthier option.

Offering meal deals aimed at families is a great way to boost sales and increase customer loyalty. Parents appreciate the convenience and bundled options for the whole family.

Consider offering kids’ meal deals that combine sandwiches and snacks, with a Fruit Shoot, available in four core range flavours – Apple and Blackcurrant, Orange, Summer Fruits and Apple.

Limited-edition flavours are a great way to generate excitement and change things up for your customers. Operators should offer various limited-edition flavours in meal deals to attract customers to spend on these deals.

Britvic offers innovative flavours such as Tango Editions, with the latest being Tango Mango. 

Britvic also has a constant pipeline of new products including Pepsi MAX® Mango. The new flavour innovation joined Cherry and Lime in the fruit-flavoured line-up and rolled out in a variety of different formats to help operators cater to various consumer needs.