Soft drink sales within foodservice surged by 46% in 2023 versus 2022, with a value of £7.6 billion[1], as a result of more people on-the-go. With no signs of slowing down, the food-to-go market is set to grow by £2.1 billion by 2026[2].
However, as consumers continue to curb their spending, operators are having to adapt to more cost-conscious consumers. Meal deals allow operators to encourage diners to buy more items per visit and increase average spend, while helping customers feel like they are getting value for money[3]. So, what can you do to maximise your meal deal offerings this year?