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Foodservice delivery tips to grow success

Top tips for high-performance delivery

  • Partner with a third-party app to gain immediate customer trust and to streamline processes

  • Ensure menus are laid out simply and are easy to shop

  • Show images of food and drinks where possible

  • Place meal deals and bundles in prime locations, ensure branded images of soft drinks are included

  • Highlight pricing and value meal deals that appeal to families, couples or single diners

  • Ensure soft drinks are included on websites (with imagery) and that you offer meal deals such as a family feast with a large bottle of Pepsi MAX® or tap into brand opportunities

  • Consider creating a separate brand for your delivery menu with a reduced offering of your best sellers, to generate interest and reduce strain on kitchens

Soft drinks in delivery

A higher proportion  of orders include a combination of food and drink which offers an opportunity to increase drinks sales as data suggests that consumers frequently add drinks to their baskets to reach the minimum spend level needed for free delivery. This increase reinforces the importance of including an action at the end of an order to encourage users to complete their meal with a drink and create easy to purchase bundle deals.

Opportunities for foodservice, especially local venues, begin with the fact that two in five customers now work from home. Around two-thirds of customers make their own lunch when working from home, which means a third are buying food-to-go from supermarkets or foodservice venues, eating in local establishments or are ordering delivery. This offers an opportunity for local businesses to tap into by offering lunchtime meal deals for local delivery.

Remember to focus on the three V's

Visibility

Make sure your soft drinks products are clear and perfectly merchandised on your menus to drive conversion (eg. accurate product title, supporting product image)

Variety

make sure your range of products on menu is suitable for the customer missions (eg. small cans for lunch missions, large bottles for sharing occasions)

Value

Make products appeal to consumer on menu (eg. discounts, bundles)