Although soft drinks is one of the most stable categories in the out of home market[1], operators should still consider how they can bring new consumers into the category and keep existing consumers engaged. Innovation can play an important role here, as total soft drinks sales coming from new products increases year on year[2].
So, in a category that is already full of success and choice, creating bold and exciting soft drink offerings is key to standing out from the crowd. From stocking a varied range, to introducing and activating with Point Of Sale (POS), and leveraging the power of meal deals, you can make sure your range is unmissable. Not only will this benefit your revenue, but it will also build consumer satisfaction and loyalty.
Cue Tango Editions, a limited-edition rotational flavour series that helps you to do just that. So, with the help of Tango’s latest Edition, Tango Mango, here’s our top tips to on how you can merchandise soft drink flavours in your outlet.