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Why you need a Google Business Profile and how to set one up

In the fast-paced world of hospitality, establishing a strong online presence is crucial for attracting new customers and retaining loyal ones. One of the most effective ways to achieve this is by setting up a Google Business profile. This is simply what allows users to see your business on Google maps.

This free tool can give you significant visibility, credibility, and engagement with potential guests and drive footfall to your outlet. Let's delve into why every hospitality outlet needs a Google Business profile and provide a step-by-step guide on how to set one up.

How to set up your Google Business Profile

Sign up to Google Business Profile

Visit and sign in with your Google account. If you don't have a Google account, you'll need to create one. You'll be asked to enter your business name, category, location

Verify your business

Google will require verification to ensure your business is legitimate. This can be done via postcard, phone, or email. Follow the instructions provided to complete the verification process.

Optimise your profile

Fill out all relevant sections of your profile, including business hours, attributes (like outdoor seating or delivery options), and a detailed description of your offerings. Upload high-quality photos of your establishment, menu items, and special events.

Monitor and manage your profile

Regularly update your profile with new photos, posts, and offers. Respond to customer reviews and questions promptly to maintain engagement and demonstrate excellent customer service.

Build a picture-perfect profile

Stay ahead of the competition with these our expert tips:

  • Upload a photo of our menu. If you have several menus, take a photo of each and add them to your photos.
  • Remind yourself to change your business hours during bank holidays if applicable.
  • If you receive a negative review, always sympathise with the writer, thank them for taking the time to leave a review and explain what you're doing to improve upon it.
  • When taking photos of your outlet, use as much light as possible, and include photos of your storefront. Take a photo of your food, your best cocktails or coffee, your event calendar, board games or even brands you serve.

Knowing how to optimise your local marketing profiles, like your Google profile has a multitude of benefits for local business owners, not only in increasing local search visibility and building and maintaining a good online reputation but also through providing enhanced information for potential customers.