How to make a splash with soft drinks

To encourage trade up, consider providing customers with food and drink pairings where possible. In fact, 49% of consumers consider food pairing suggestions for low and no alcohol drinks to be an underexplored opportunity[6].  Pairing burgers with Pepsi MAX® is a classic combination.

To provide a truly indulgent experience, consider a ‘good, better, best’ approach- pairing Pepsi MAX® and a burger is a great place to start but there are plenty of options. For a better approach, try branded Pepsi MAX® glassware and ice garnishes to provide consumers with the style and quality they’re looking for when enjoying a drink out. Elevate experiences even further by incorporating popular soft drinks in cocktails like adding Pepsi MAX® to whiskey and Amaretto for a twist on a classic Godfather.

Despite moderating alcohol intake, customers are still looking for restaurants, pubs, and bars to provide exciting experiences which they can’t get at home[7]. Operators can meet this demand by offering sophisticated serves which deliver on quality and taste. Why not provide interesting alternatives to alcohol, like J2O mocktails. Available in Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini, the variety of interesting flavours ensures that every customer has a premium option whether toasting to a special occasion or simply unwinding with friends.