Pepsi MAX food pairings

Celebrate the classics

You’ll want to start by identifying your bestselling food and drink offerings, as well as those that complement each other. Offering these at a set price can help encourage spend and drive sales growth in your outlet. You cannot go wrong with a juicy burger and Pepsi MAX®, the drink’s lively bubbles complement the crisp, salty notes perfectly so don’t be afraid to experiment.

Be adventurous with cuisine

Now more than ever, fast-food restaurants specialise in a greater variety of cuisines, expanding the opportunity for food and soft drink pairings that go beyond the classics. For Mexican meals, Pepsi MAX®’s zesty tang makes it an ideal sidekick for bold flavours like chilli and lime. And with Italian food, it’s the perfect refresher for cutting through rich, creamy sauces.

Up your game

We know that consumers are looking for an experience when they are out and about and, on these occasions, they are willing to spend a little more.

The number one reason that one in five on-trade customers[2] regularly drink cocktails is ‘for a treat’[3] and quality is paramount for cocktail connoisseurs, with 72% looking for high-quality serves over cheaper options[4]. Level up those cola occasions by offering a range of cocktails and mocktails alongside your food menu to help drive further sales. Rum and cola is a classic combination so consider mixing Pepsi MAX® with rum and pairing this with dishes like pulled pork or Thai chicken.

Experiment with garnishes and try a slice of lemon or lime, perhaps even a sprig of mint – this will also help to offer customers a more premium experience.