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Reimagining refreshment: How J2O can elevate your offering

In a rapidly evolving hospitality landscape, staying ahead of consumer trends is essential. J2O, a long-standing favourite in the soft drinks category, is repositioning itself from a classic staple to a contemporary icon. Their new serves offer hospitality businesses a fresh opportunity to engage customers, boost sales, and create memorable experiences.

Why J2O?

Since 1998, J2O has been a go-to for vibrant, non-alcoholic refreshment. But with Gen Z drinking less* and seeking more immersive, shareable experiences**, J2O is adapting. Their new approach focuses on fun, inclusivity, and sensory appeal—perfect for today’s social-first, health-conscious consumers.

Key consumer trends for 2025

54% increase in searches for “immersive bars”¹
30% of Gen Z are drinking less now than they did a year ago²
2/3 of young people frequently encounter food and drink inspiration on social media platforms such as Tik Tok - this inspiration is shaping their choices.³
Early daypart socialising is on the rise⁴

These trends highlight a shift toward experiential, alcohol-optional, and visually appealing drinks—exactly where J2O shines.

How J2O helps you tap into the trends

J2O’s new serves are built around three pillars:

Enjoyed by Everyone - All serves are alcohol-free by default, with optional alcohol additions for versatility. This ensures inclusivity while allowing upsell opportunities.
Celebrate & Elevate - Drinks are designed to be more than just tasty—they’re visually striking and texturally engaging, making them ideal for social media and memorable guest experiences.
Have Some Fun - From playful garnishes to bold names, J2O encourages creativity and a sense of joy in every serve so our recipes push the boundaries of what consumers might expect from fruit juice.

Serve ideas to inspire

Use of colour in garnishes

The use of contrasting colour palettes when adding elements to serves will ensure each addition shines through. To perfectly compliment our fruit blends we are showing examples below of garnishes that can be used for each SKU.

Orange & Passionfruit Colour Wheel
Orange and Passionfruit contrasts with greens and purples. Here are a range of suggested garnishes to use with this SKU.
Apple & Raspberry Colour Wheel
Apple & Raspberry contrasts with greens and oranges. Here are a range of suggested garnishes to use with this SKU.
Apple & Mango Colour Wheel
Apple & Mango contrasts with oranges and purples. Here are a range of suggested garnishes to use with this SKU.

Tips for success

Never serve just the packaged drink - POS can be added such as a coaster, J20 branded straw or glassware to enhance the serve.
Always serve ice cold – J2O is best served from the fridge.
Always serve with a shake – Whether it’s in the bottle, in a cocktail tin or via another means, always shake the liquid pre-serving!

J2O Serves aren’t just about drinks - they're about creating moments. For hospitality businesses, it’s a chance to tap into the growing demand for inclusive, Instagrammable, and immersive experiences. Whether you run a pub, café, or event space, J2O’s playful yet premium approach can help you stand out and serve up something truly memorable.

^{* Drinks business Aug 24, **Google trends Dec 24, 1. Google Trends Dec 24, 2. Drinks Business Aug 24, 3. AHDB Nov 24, 4. CGA, winning in earlier day parts Oct 24}

Bartender training

From glassware to garnishes, read our handy training guides. Perfect for beginners, staff training, or refreshing your skills.

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