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In a rapidly evolving hospitality landscape, staying ahead of consumer trends is essential. J2O, a long-standing favourite in the soft drinks category, is repositioning itself from a classic staple to a contemporary icon. Their new serves offer hospitality businesses a fresh opportunity to engage customers, boost sales, and create memorable experiences.
Since 1998, J2O has been a go-to for vibrant, non-alcoholic refreshment. But with Gen Z drinking less* and seeking more immersive, shareable experiences**, J2O is adapting. Their new approach focuses on fun, inclusivity, and sensory appeal—perfect for today’s social-first, health-conscious consumers.
These trends highlight a shift toward experiential, alcohol-optional, and visually appealing drinks—exactly where J2O shines.
J2O’s new serves are built around three pillars:
Tap or click to see the recipe.
The use of contrasting colour palettes when adding elements to serves will ensure each addition shines through. To perfectly compliment our fruit blends we are showing examples below of garnishes that can be used for each SKU.
Orange and Passionfruit contrasts with greens and purples. Here are a range of suggested garnishes to use with this SKU.
Apple & Raspberry contrasts with greens and oranges. Here are a range of suggested garnishes to use with this SKU.
Apple & Mango contrasts with oranges and purples. Here are a range of suggested garnishes to use with this SKU.
J2O Serves aren’t just about drinks - they're about creating moments. For hospitality businesses, it’s a chance to tap into the growing demand for inclusive, Instagrammable, and immersive experiences. Whether you run a pub, café, or event space, J2O’s playful yet premium approach can help you stand out and serve up something truly memorable.
* Drinks business Aug 24, **Google trends Dec 24, 1. Google Trends Dec 24, 2. Drinks Business Aug 24, 3. AHDB Nov 24, 4. CGA, winning in earlier day parts Oct 24
From glassware to garnishes, read our handy training guides. Perfect for beginners, staff training, or refreshing your skills.
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