Stand out and drive spend with summer serves

When eating and drinking out, customers are looking for ways to treat themselves, often with more premium options², creating a great opportunity for operators to upsell more premium soft and mixed drinks.  

'Rich & Sweet' flavours are forecasted to grow rapidly in carbonated soft drinks, including drinkable desserts³. The recent launch of Pepsi’s new Strawberries ‘N’ Cream and Cream Soda flavours taps into this demand, offering the ultimate indulgent treat for customers. These options, when paired with savoury dishes like burgers and fried chicken, can create a delicious sweet and savoury combination. 

Offering unique serves that customers can’t easily replicate at home makes them more memorable and worth paying for. So, why not take it one step further by incorporating products that customers don’t see as often and impress with a Pepsi Ice Cream Float… 

We don’t have to tell you that demand for visually appealing drinks and memorable experiences is on the rise⁶ and attractive drinks encourage social media shares – which can be a great way to attract new customers and build a buzz around a venue, encouraging people to check out what you have to offer! In fact, 2/3 of young people frequently encounter food and drink inspiration on social media platforms⁷ so make sure you're considering glassware and garnishes so that your drinks are the ones they are seeing and sharing!

In addition, sharing serves make a great addition to your menu in the summer months, encouraging customers to size up with a sharing cocktail when socialising in larger groups.