It’s important to understand your customers and think about your location – to start with, it may simply be trying out different activities to see what works well – there is no ‘one size fits all’ approach. If you’re near a university, then what you do to boost your business should be different to another outlet that is near to the local gym. Read on to find out our view on how to pull more pints (or soft drinks!) and turn the sleepy times in your outlet into busy and bustling ones.
Give your customers a sensational experience every time they visit and they will have no choice but to return.