What’s happening in hospitality: January

Dry January continues to gather momentum, and expectations for quality alcohol-free options have never been higher. Use this month to celebrate your no-and-low offering with creative serves, standout zero-alcohol beers, and inclusive menus. A thoughtful alcohol-free range signals that your venue welcomes everyone, not just in January, but throughout the year.

Veganuary brings a wave of curiosity around plant-based food and drink. Whether it’s vegan comfort dishes or plant-based mixers, even small additions to your menu can broaden your reach and showcase your creativity.

Often dubbed the ‘saddest day of the year,’ Blue Monday offers a chance to brighten spirits. Think cheerful flavours, uplifting cocktails, cosy social events or simple feel-good promotions. It’s also a perfect moment to spotlight staff wellbeing and boost morale

Burns Night is a wonderful opportunity to celebrate tradition, poetry and craftsmanship. Whisky flights, Scottish inspired dishes and warm, convivial events such as book club can make this night a real highlight of the winter calendar.