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It might feel like a minefield to begin with, but with 88% of people admitting they are influenced by reviews and online comments, businesses can’t afford not to get social.
According to CGA, two-thirds of guests to London’s 100 most influential bars say they have uploaded a picture of a cocktail onto social media.
First things first if you’re a beginner, you need to decide which social media channel works best for your business and which is worth investing time into. Take a look at the information we’ve provided on who is using which channel and why you might prefer one over another.
Typical audience: 18 - 39 year olds
What can you do: Post images and videos about your venue, events and new products. Create stories for live events or recent news.
Best for: Sharing your latest news and build your brand
Downside: You can’t include links within posts
Did you know? Reels (videos) now drive more reach and engagement than photos.
TikTok
Audience: 18 - 29 year olds
What can you do: Post videos of your day-to-day updates. Jump on trends to get your posts seen by more people.
Best for: Building a following rapidly while showing your staff, behind-the-scene and inject a bit of fun into your business.
Downside: Audience is still largely young so it may not be the best platform if your the majority customers is 30 yo or over.
Did you know? Local hospitality outlets can more easily "go viral" on this platform as users tend to be more active and engaged.
Typical audience: 30 – 59 year olds
What can you do: Post updates, pictures, videos or link to your menu or latest offers. Set up event notifications and answer customer questions
Best for: Targeting your customers in a specific area
Downside: Crowded with competitors. Low to no reach to Gen Z
Did you know? Your Facebook page can play host to reviews and recommendations from customers.
X, formerly Twitter
Audience: 18 – 39 year olds
What can you do: Post status updates within 280 characters, engage with new followers through hashtags.
Best for: Jumping on the back of existing news or trending topics.
Downside: Limited character space for your updates
Did you know? X is a popular platform for customer service queries.