We have partnered with popular snack provider Walkers, to bring you the best advice on range, what to stock, latest trends and the small details that can ensure you make the most of your snacking sales all year round.
Snacks drive increased spending out of home, with treats being a key reason UK consumers eat or drink out. Customers expect a good variety of snacks alongside drinks; without them, visits may be shorter.
Providing everything a customer needs in one place encourages longer stays and higher spending. Stocking PepsiCo's popular snacks, enjoyed over a billion times daily in more than 200 countries, can boost your sales. Follow our four core principles to capture additional profits.
Make sure customers can see the snacks you have on offer, this will not only bring them front of mind, but can increase spend by up to £3. Customers are impulsive and need to be prompted visually.
Crisps, nuts and snacks are highly spontaneous, with three out of 10 purchases made on impulse, so visibility is key to drive sales.
Things to consider:
Crisps are the UK’s most loved snack - fact! So it’s only natural that customers will come in and ask if there are any available. Walkers Cheese & Onion, Ready Salted and Salt & Vinegar are the top three best-selling crisp products within pubs, so are a sure winner to be stocked to maximise appeal to customers.
PepsiCo advise outlets to focus on a range that has a strong rate of sale and minimises potential waste, while ensuring it caters for relevant consumer need-states and outlet type. Leveraging recognised brands that customers trust will be essential. An offer that includes Core or Premium snacks depending upon outlet and core consumer type, together with an accompanying family favourites snack to broaden appeal as well as a nuts offering key to drive savoury snack sales for outlets.
There has been a clear growth in premiumisation in the industry for several years now. Whether that’s the availability of more premium options of food and drink, or the environment and customer service. This trend has also driven the premiumisation of CSN and is the reason behind the huge sales growth in the savoury snacks category. The best selling premium crisp brand is Pipers Crisps which is now 10x bigger, and stocked by over 10x more Pub outlets, compared to 2019.
Did you know? Premium snacks represent a significant advantage over ‘standard’ and ‘value’ crisps in terms of their rate of sale and price/margin; premium crisps command around a 30% price premium over quality mainstream products.
The tougher economic environment and squeeze on household disposable income has meant there is a wider set of consumer need-states to cater for. There will be an appetite for the core ranges of crisps and nuts, but premium lines are also likely to be in demand with many consumers wanting to treat themselves, i.e. “I’m spending less time at the pub, so I’ll treat myself whilst I’m here.”
Pubs are often viewed as key destinations for big sporting matches and games. The sporting events of 2024 will be a key time to drive in footfall and maximise sales by leveraging food/snacks as a way to increase consumer trip spend.
We've also got a quick guide on why crisps and snacks are important within pubs, understanding of the optimum range, key principles to maximise sales and how Walkers can help to drive visibility and sales.